{"id":308,"date":"2014-12-08T14:31:44","date_gmt":"2014-12-08T13:31:44","guid":{"rendered":"http:\/\/skro.hellabeth.com\/?p=308"},"modified":"2014-12-08T14:31:44","modified_gmt":"2014-12-08T13:31:44","slug":"du-teasing-de-projets-fous","status":"publish","type":"post","link":"https:\/\/skro.hellabeth.com\/?p=308","title":{"rendered":"Du teasing de projets fous"},"content":{"rendered":"<p><em>Petit billet rapide en r\u00e9ponse \u00e0 celui de @Taigasangare au sujet de l&rsquo;op\u00e9ration #ErbilLight du dioc\u00e8se de Lyon et du buzz pr\u00e9c\u00e9dant ladite op\u00e9ration.<\/em><\/p>\n<p>Le billet original est lisible <a title=\"Le blog de Phylloscopus\" href=\"http:\/\/phylloscopus.wordpress.com\/2014\/12\/08\/erbilight-derriere-un-buzz-catho\/\">ici<\/a><\/p>\n<p><!--more--><\/p>\n<p>Tout ceci est fort ennuyeux. Parce que le projet #ErbiLight \u00e9tait os\u00e9 (comme expliqu\u00e9 dans le billet ci-dessus reblogg\u00e9), parce qu&rsquo;il a \u00e9t\u00e9 men\u00e9 \u00e0 bien et parce qu&rsquo;effectivement, il a vu l&rsquo;av\u00e8nement d&rsquo;une nouvelle g\u00e9n\u00e9ration de communicants pour un projet eccl\u00e9sial.<\/p>\n<p>Mais je pense tout de m\u00eame que le buzz n&rsquo;a pas \u00e9t\u00e9 bien g\u00e9r\u00e9, pour trois raisons:<\/p>\n<ul>\n<li>la premi\u00e8re, c&rsquo;est qu&rsquo;il s&rsquo;est content\u00e9 d&rsquo;opposer les \u00ab\u00a0sachants\u00a0\u00bb aux \u00ab\u00a0ignorants\u00a0\u00bb. Pour moi, une bonne campagne de teasing doit donner de la mati\u00e8re \u00e0 la th\u00e9orie. OK, il y a un #ProjetDeOuf, mais qu&rsquo;est-il? Que pr\u00e9pare cette \u00e9quipe? Le r\u00f4le du buzz est de semer des bribes d&rsquo;indices pour attiser cette r\u00e9flexion et cette curiosit\u00e9, pas juste de dire \u00ab\u00a0Ha Ha! On a un projet super-g\u00e9nial et vous n&rsquo;en saurez rien du tout avant telle date\u00a0\u00bb.<\/li>\n<li>la seconde, qui est li\u00e9e \u00e0 la premi\u00e8re, c&rsquo;est qu&rsquo;il a \u00e9t\u00e9 trop volumineux. J&rsquo;ai peut-\u00eatre un TL catho trop imposante, mais pendant une semaine, je voyais passer trop de pav\u00e9s de tweets avec le hashtag \u00e0 mon go\u00fbt, surtout en sachant qu&rsquo;il me serait impossible d&rsquo;en apprendre plus, \u00e0 moins d&rsquo;attraper un des protagonistes du projet et de le torturer jusqu&rsquo;\u00e0 ce qu&rsquo;il avoue (ce que je n&rsquo;avais pas trop l&rsquo;intention de faire quand m\u00eame<span class=\"footnote_referrer\"><a role=\"button\" tabindex=\"0\" onclick=\"footnote_moveToReference_308_1('footnote_plugin_reference_308_1_1');\" onkeypress=\"footnote_moveToReference_308_1('footnote_plugin_reference_308_1_1');\" ><sup id=\"footnote_plugin_tooltip_308_1_1\" class=\"footnote_plugin_tooltip_text\">[1]<\/sup><\/a><span id=\"footnote_plugin_tooltip_text_308_1_1\" class=\"footnote_tooltip\">il n&rsquo;y a plus l&rsquo;\u00e9lectricit\u00e9 dans ma cave, je ne peux pas faire \u00e7a comme il faut Guantanamo-style<\/span><\/span><script type=\"text\/javascript\"> jQuery('#footnote_plugin_tooltip_308_1_1').tooltip({ tip: '#footnote_plugin_tooltip_text_308_1_1', tipClass: 'footnote_tooltip', effect: 'fade', predelay: 0, fadeInSpeed: 200, delay: 400, fadeOutSpeed: 200, position: 'top center', relative: true, offset: [-7, 0], });<\/script>)<\/li>\n<li>la troisi\u00e8me, c&rsquo;est qu&rsquo;\u00e0 l&rsquo;annonce du projet, je me suis dit \u00ab\u00a0tout \u00e7a pour \u00e7a?\u00a0\u00bb. Pas que je trouve le projet nul ou quoi que ce soit, mais cela faisait en fait plusieurs mois que j&rsquo;\u00e9tais au courant: le cardinal Barbarin lui-m\u00eame l&rsquo;avait annonc\u00e9 peu apr\u00e8s son premier retour d&rsquo;Irak (si mes souvenirs sont bons au moment du jumelage entre le dioc\u00e8se de Lyon et celui de Mossoul): il y retournerait pour le 8 D\u00e9cembre. Il me semblait donc naturel qu&rsquo;il y retourne, comme il l&rsquo;avait dit.<\/li>\n<\/ul>\n<p>Voila voila, my two cents(tm) sur le sujet&#8230;<\/p>\n<div class=\"speaker-mute footnotes_reference_container\"> <div class=\"footnote_container_prepare\"><p><span role=\"button\" tabindex=\"0\" class=\"footnote_reference_container_label pointer\" onclick=\"footnote_expand_collapse_reference_container_308_1();\">References<\/span><span role=\"button\" tabindex=\"0\" class=\"footnote_reference_container_collapse_button\" style=\"display: none;\" onclick=\"footnote_expand_collapse_reference_container_308_1();\">[<a id=\"footnote_reference_container_collapse_button_308_1\">+<\/a>]<\/span><\/p><\/div> <div id=\"footnote_references_container_308_1\" style=\"\"><table class=\"footnotes_table footnote-reference-container\"><caption class=\"accessibility\">References<\/caption> <tbody> \r\n\r\n<tr class=\"footnotes_plugin_reference_row\"> <th scope=\"row\" class=\"footnote_plugin_index_combi pointer\"  onclick=\"footnote_moveToAnchor_308_1('footnote_plugin_tooltip_308_1_1');\"><a id=\"footnote_plugin_reference_308_1_1\" class=\"footnote_backlink\"><span class=\"footnote_index_arrow\">&#8593;<\/span>1<\/a><\/th> <td class=\"footnote_plugin_text\">il n&rsquo;y a plus l&rsquo;\u00e9lectricit\u00e9 dans ma cave, je ne peux pas faire \u00e7a comme il faut Guantanamo-style<\/td><\/tr>\r\n\r\n <\/tbody> <\/table> <\/div><\/div><script type=\"text\/javascript\"> function footnote_expand_reference_container_308_1() { jQuery('#footnote_references_container_308_1').show(); jQuery('#footnote_reference_container_collapse_button_308_1').text('\u2212'); } function footnote_collapse_reference_container_308_1() { jQuery('#footnote_references_container_308_1').hide(); jQuery('#footnote_reference_container_collapse_button_308_1').text('+'); } function footnote_expand_collapse_reference_container_308_1() { if (jQuery('#footnote_references_container_308_1').is(':hidden')) { footnote_expand_reference_container_308_1(); } else { footnote_collapse_reference_container_308_1(); } } function footnote_moveToReference_308_1(p_str_TargetID) { footnote_expand_reference_container_308_1(); var l_obj_Target = jQuery('#' + p_str_TargetID); if (l_obj_Target.length) { jQuery( 'html, body' ).delay( 0 ); jQuery('html, body').animate({ scrollTop: l_obj_Target.offset().top - window.innerHeight * 0.2 }, 380); } } function footnote_moveToAnchor_308_1(p_str_TargetID) { footnote_expand_reference_container_308_1(); var l_obj_Target = jQuery('#' + p_str_TargetID); if (l_obj_Target.length) { jQuery( 'html, body' ).delay( 0 ); jQuery('html, body').animate({ scrollTop: l_obj_Target.offset().top - window.innerHeight * 0.2 }, 380); } }<\/script>","protected":false},"excerpt":{"rendered":"<p>Petit billet rapide en r\u00e9ponse \u00e0 celui de @Taigasangare au sujet de l&rsquo;op\u00e9ration #ErbilLight du dioc\u00e8se de Lyon et du buzz pr\u00e9c\u00e9dant ladite op\u00e9ration. Le billet original est lisible ici<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","activitypub_content_warning":"","activitypub_content_visibility":"","footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[6],"tags":[],"class_list":["post-308","post","type-post","status-publish","format-standard","hentry","category-vie-intewebz","entry"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p4QCwI-4Y","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/skro.hellabeth.com\/index.php?rest_route=\/wp\/v2\/posts\/308","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/skro.hellabeth.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/skro.hellabeth.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/skro.hellabeth.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/skro.hellabeth.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=308"}],"version-history":[{"count":3,"href":"https:\/\/skro.hellabeth.com\/index.php?rest_route=\/wp\/v2\/posts\/308\/revisions"}],"predecessor-version":[{"id":311,"href":"https:\/\/skro.hellabeth.com\/index.php?rest_route=\/wp\/v2\/posts\/308\/revisions\/311"}],"wp:attachment":[{"href":"https:\/\/skro.hellabeth.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=308"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/skro.hellabeth.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=308"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/skro.hellabeth.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=308"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}